A company’s products compete on the market via its pricing. Yet, it has become a matter of great concern to businesses how to determine their products’ market price. Naturally, most companies look at the amount a single product costs, factor in a profit per unit value and develop an overall price strategy. Pricing is fluid, and if a business can’t find the right price point for their product based on value, they stand to face an uphill battle against their competitors.
Read the full article: https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/16/12-techniques-for-selecting-the-right-pricing-strategy/
Photo Credits: Unsplash/Tom Crew
