Pricing Optimization With Machine Learning: Is it Worth it?

In recent years, artificial intelligence (AI) and machine learning (ML) technologies have successfully penetrated many industries, ranging from healthcare to automotive. However, retail is particularly susceptible to adopting various ML applications as data is this industry’s driving force both in the physical and e-commerce realms. For example, an AI-powered recommendation engine has become a must-have […]

Subscriptions Haven’t Paid Off but Worth the Try

A lot of smart people at automakers, retailers and vendors such as Clutch Technologies have put considerable time and thought into the subscription model. It offers consumers an alternative to traditional ownership or leasing by bundling in the costs of maintenance and insurance, and some allow clients to swap vehicles to match their needs or […]

How Startups Make Money with Subscription Pricing

Why do some subscription-based products and services take off while others struggle and fail? The move from standard pricing to a subscription model is tempting for any business. Your customers sign up, put in their credit card, and you get paid every month. Who wouldn’t want to do that? Read the full article: Photo […]

Why Slashing Product Prices Is Usually a Terrible Idea

Warren Buffett is an aggressive pricer. He mostly leaves the managers of Berkshire Hathaway’s portfolio companies alone, but when it comes to setting prices at companies including See’s Candies and the Buffalo News, he has often liked to be involved. Read the full article: Photo Credits: Unsplash/Erik Mclean