Word Is Bond: How to Build Trust and Drive Customer Retention

Ladies in cafe shop reading and shopping

Price is no longer king, and brand name alone won’t get you very far with a consumer that now values trust above all else when selecting which retailers and brands to shop with online. Since March 2020, the sustained influx of retailers into the online shopping space has severely damaged the relationship between customer and merchant Read […]

Norton Sued for Withholding Potentially Shady Subscription Renewal Practices

Devices displaying Norton Dashboard

UK’s competition watchdog, the Competition and Markets Authority (CMA), is suing Norton, the popular anti-virus product developer, for failure to share the requested details about how its subscription renewal system works. According to a press release by the CMA, the agency has received multiple reports from consumers that blame Norton for automatically renewing contracts and forcing them […]

How McDonald’s Became OK with Higher Prices

Bicycle Food McDelivery on road during evening

McDonald’s has shifted away from its reliance on value consumers. Franchisees have raised prices more aggressively in recent years—taking Big Macs perilously close to levels that were once reserved for fast-casual burger chains. Read the full article: How McDonald’s Became OK with Higher Prices     Photo Credits: Unsplash/Mak

Why Apple Products Are So Expensive

Apple iPhone 8 in Gold Color Option

Apple has almost always had a reputation of pricing their products quite a bit higher than the competition, this premium cost is commonly referred to as the Apple Tax and the strategy can be traced as far back as the original iPod in 2001, which had a starting price of $399, or about $570 adjusted […]