Coke Joins Other Consumer Brands in Raising Prices to Offset Higher Costs

If you’re one of those folks who need a mid-afternoon Coke to get the creative juices flowing again, your habit might soon get a little more expensive. On Monday, Coca-Cola said it will raise prices on its drinks to offset higher commodity costs. Read the full article: Apple Goes to Battle with Spotify in Premium Podcast Push […]
Apple Goes to Battle with Spotify in Premium Podcast Push

Apple announced on Tuesday it will launch Apple Podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation. Read the full article: Apple Goes to Battle with Spotify in Premium Podcast Push Photo Credits: Unsplash/Soundtrap
5 Strategies to Convert Price Sensitive Shoppers

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer […]
Procter & Gamble Plans to Raise Prices As Inflation Hits Grocery Shelves

With manufacturing expenses climbing for products like diapers, the owner of the Pampers and Always brands has started implementing price hikes in the baby care, feminine care and adult incontinence categories. Read the full article: Procter & Gamble Plans to Raise Prices As Inflation Hits Grocery Shelves Photo Credits: Unsplash/Nathan Dumlao