The Package Insert: An Underrated Pricing & CLV Lever

Image illustrates package insert coupon that uses pricing strategy for channel optimization

The Missed Opportunity It’s back-to-school season, and for many of us that means more e-commerce purchases from direct-to-consumer or digital retail stores. Whether it’s this season or any other, I am always puzzled by the relatively high % of packages / consumer brands that miss a seemingly humble, yet important and near-free opportunity to be […]

Disney Puts On A Pricing Strategy Clinic At Parks and Beyond

The Walt Disney Company is putting on a clinic in #pricingstrategy and illustrating the concept of both value-creation and value-harvesting. In their excellent article, reporters Robbie Whelan and Jacob Passy show great depth and coverage of the levers Disney has been pulling to create superior profits with fewer visitors. The article details tactics like semi-firing the annual pass […]