Costco Prices: Bargains, Brilliance & Brand Consistency

Chart shows a variety of Costco price point endings (the cents after the decimal point), with implications for Costco's pricing and brand strategy in using them

Costco Prices: Can Consumers Get Bargains Off of Bargains? Most consumers don’t know that Costco uses a “secret code” of price endings to communicate (though some astute shoppers and reporters have figured this out long ago).  Did you know that prices ending in .97 signal clearance, deep markdown, and generally a bargain even by Costco’s […]