4 Strategies to Simplify the Customer Journey

The modern consumer faces hundreds — if not thousands — of choices every day. What to read. Where to shop. What to buy. And each of those decisions takes a mental toll.

Photo Credits: Getty Images/Matthias Clamer

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Comparison of Keurig machines and K-Cups, showcasing the repeated pattern of Keurig vs K-Cups.

Pricing Strategy

Keurig’s Pricing Strategy vs Low-Priced Ground Coffee

What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee”

Disney’s Strategy: Monetizing Your Attention — From Premium Subscriptions to Ad-Supported Tiers

Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly

Death, Taxes and … Insurance Premium Increases?

Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves

4 Strategies to Simplify the Customer Journey

Recent Posts

Keurig’s Pricing Strategy vs Low-Priced Ground Coffee

Disney’s Strategy: Monetizing Your Attention — From Premium Subscriptions to Ad-Supported Tiers

Death, Taxes and … Insurance Premium Increases?

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© 2022 EBITDA Catalyst | All Rights Reserved.