Pricing is a crucial element of any industry, but mobile games have more latitude to maximize revenues using pricing. Because there is no marginal cost with digital goods, game developers can offer price points that balance their own revenue goals with the amount users are willing to pay.
Read the full article: https://www.toolbox.com/marketing/mobile-marketing/guest-article/5-behavioral-economics-techniques-mobile-game-developers-should-use-to-drive-in-app-pricing-strategy/
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