This week saw BMW announce – via a virtual reality press conference – several features of its all-new Operating System 7, which will arrive in the new 2021 5-Series this month, before rolling out more widely via an over-the-air update.
Read the full article: https://www.forbes.com/sites/alistaircharlton/2020/07/02/bmw-wants-to-charge-you-a-subscription-for-your-heated-seats/
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.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
