Pricing and packaging are among the more critical decisions a company makes, directly impacting growth, top line, and margins. And as board members of early B2B companies, one of the most common questions we get asked is: how should a bottom up company think about (and get started with) pricing and packaging?
Read the full article: https://a16z.com/2021/03/11/bottom-up-pricing-packaging-let-the-user-journey-be-your-guide/
Photo Credits: Unsplash/Dan Gold