Pricing and packaging are among the more critical decisions a company makes, directly impacting growth, top line, and margins. And as board members of early B2B companies, one of the most common questions we get asked is: how should a bottom up company think about (and get started with) pricing and packaging?
Read the full article: https://a16z.com/2021/03/11/bottom-up-pricing-packaging-let-the-user-journey-be-your-guide/
Photo Credits: Unsplash/Dan Gold
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
