Across industries, businesses are facing the biggest economic shock since World War II as the novel coronavirus continues its global spread. In just a few months, unprecedented shifts in demand, costs, and supply chains have rendered time-tested pricing, sales, and operating mechanisms obsolete. To survive and thrive, many business leaders have already decided to recalibrate and retool their processes.
Read the full article: https://www.mckinsey.com/industries/advanced-electronics/our-insights/building-and-sustaining-value-in-advanced-industries-through-analytics-enabled-pricing
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