Building Cohesive Pricing Strategies Key to Parts Distributors’ E-Commerce Success

In a market where customer demographics, order volumes and purchasing channels all impact retail price, aftermarket distributors must be masters of the pricing matrix. Distributors must devise (and constantly revise) complex pricing structures that entice new customers and sustain existing customer relationships while also maintaining healthy product margins and long-term profits.

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Photo Credits: Unsplash/Isaac Smith

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