The Package Insert: An Underrated Pricing & CLV Lever

Image illustrates package insert coupon that uses pricing strategy for channel optimization

The Missed Opportunity It’s back-to-school season, and for many of us that means more e-commerce purchases from direct-to-consumer or digital retail stores. Whether it’s this season or any other, I am always puzzled by the relatively high % of packages / consumer brands that miss a seemingly humble, yet important and near-free opportunity to be […]

Disney Puts On A Pricing Strategy Clinic At Parks and Beyond

image illustrates the main walk in a Disney theme park with throngs of paying visitors

The Walt Disney Company is putting on a clinic in #pricingstrategy and illustrating the concept of both value-creation and value-harvesting. In their excellent article, reporters Robbie Whelan and Jacob Passy show great depth and coverage of the levers Disney has been pulling to create superior profits with fewer visitors. The article details tactics like semi-firing the annual pass […]

Hope Is Not A Strategy: Drug Prices Impact On Medicare & Taxpayers

LinkedIn Ad

Introduction Lately, my LinkedIn feed has been persistently featuring this Alzheimer’s Association post. It calls for everyone to protest the draft decision by CMS (Centers for Medicare & Medicaid Services) to limit coverage for the Alzheimer’s drug, Aduhelm, hoping for an ultimate reversal. Nearly all of us, me included, have loved ones with Alzheimer’s. Even […]

Uber-Charged: The DOJ, Uber’s “Wait Time Fee”, and Some Pricing Common Sense

UBER-app-driver-arriving

Legitimate Pricing Strategy, Poor Execution?  The Department of Justice has sued Uber for charging “wait time” fees to passengers who, because of disability, need more time to enter a car. The lawsuit alleges that Uber “violates the ADA by failing to reasonably modify its wait time fee policy for passengers who, because of disability, need more […]