Pricing Value Maps, CPG, and Trojan Horses
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]
Consumer Brands: Pricing Power Moves for Higher Profits
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning of “pricing power” to include the full toolset of pricing and offering design, as long as such actions drive gains in a company’s earnings metric. […]
Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]
Value Maps For CPG Pricing Decisions (Part 1)
What are pricing value maps? Pricing value maps are visualization tools that marketers and consulting firms use to illustrate several linked points: Pricing strategy should ultimately be linked to “value,” as measured by the perception of consumers. More specifically, a buyer’s willingness-to-pay (WTP) is driven primarily by her perceived value (benefits) from buying and using […]
P.T. Barnum On The Importance of Promotion … Does It Have To Be Price Promotion?
Illustrating the point It’s the make-or-break holiday season for retailers and consumer brands, and the words “promotional environment” are everywhere. Categories like footwear and apparel, which are both seasonal and often discretionary, seem to be particularly sensitive to “how promotional” to get in this environment. Even brands like Lululemon, who take pride in a “no […]
Building Promotion Spend Optimization Solutions
By: Armin Kakas. This is a guest post from our partner Armin Kakas on Promotion Spend Optimization. It originally appeared on Armin’s blog with this version edited for consistency. To learn more about our partnership please read our partnership announcement. Best-in-class Promotion Spend Optimization capabilities to drive your Operating Profit If you are a ~$1B […]