Pricing Value Maps, CPG, and Trojan Horses
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I introduced price value maps and what they are for. This appeared originally as a guest post on CPG Data Insights. I focused on “classic” variant […]
Value Maps For CPG Pricing Decisions (Part 1)
What are pricing value maps? Pricing value maps are visualization tools that marketers and consulting firms use to illustrate several linked points: Pricing strategy should ultimately be linked to “value,” as measured by the perception of consumers. More specifically, a buyer’s willingness-to-pay (WTP) is driven primarily by her perceived value (benefits) from buying and using […]
Egg Prices: A Poster for Ugly Inflation At Walmart, Aldi, and Cub Foods?
The ugly side of #foodprices #inflation? Cheapest egg dozen at Walmart $3.68, at Aldi $4.15 (online prices, slightly higher than in-store at Aldi) (as of Sun noon 10/30). When I wrote back in February on the relative #grocery pricing at Walmart, ALDI USA, and Cub Foods Store, eggs could be had for $0.73 at Walmart and […]
Aldi Is Unbundling Grocery Shopping (and Prices). Its U.S. Moment Is Now.
Grocery Shoppers Pay for Niceties, Not Just Groceries Few people realize that when they pay for a basket of groceries, at most leading grocery stores they’re paying for a “bundle.” As in, not just a bunch of food items they will take to their families, but a fair few extra niceties that are “included” in […]
Costco Prices: Bargains, Brilliance & Brand Consistency
Costco Prices: Can Consumers Get Bargains Off of Bargains? Most consumers don’t know that Costco uses a “secret code” of price endings to communicate (though some astute shoppers and reporters have figured this out long ago). Did you know that prices ending in .97 signal clearance, deep markdown, and generally a bargain even by Costco’s […]
(Part #2) You Raised Prices. Demand Is Softening. Now What?
Recap In Part 1 of this series, we suggested 5 potential focus areas for companies facing softening demand. This broader lens applies whether they have taken recent price increases, are considering new ones, or simply asking “Now what?” Here’s the list: Understand your current margin profile(s) and the relationship to your pricing stance Rebalance pricing […]