Tesla’s Pricing Strategy: A Taxpayer Subsidy Beggar?

Image shows a Tesla sedan positioned in front of a wall with the company's logo and name.

Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary Tesla‘s price cuts signal deep distress ahead based on even basic pricing math, with breakeven virtually certain to be unachievable.The direct admission embedded is that […]

Peloton’s Pricing Strategy: Racing Into Trouble?

PTON Stock Chart Nov 5 - LOGO INCLUDED

Sometimes, an inflexible, one-size-fits-all pricing strategy can turn into a major liability in a rapidly changing market. On Friday, November 5, shares of Peloton fell by over 35%. The stock is down over 2/3 from its January highs. In early trading Mon, it is down another 8%. For a company that not too long ago was […]

3 Critical Ways to Jumpstart Your Luxury Brand Post-COVID-19

Showroom Front

The first quarter of 2021 has been a success story for brands like Louis Vuitton, Dior, Hermès, and Gucci. However, not all luxury brands have seen the same success as these brands, and many others risk falling significantly behind these luxury leaders. Read the full article     Photo Credits: Shutterstock

Leica’s Price Increase is Very Justified

If you’ve ever owned a Leica, you probably know how wonderful the feeling is. There’s nothing wrong with us rewarding ourselves with something nice. Besides the ecosystem, why do we buy Apple products? Why do we buy top-shelf liquor? Why does someone buy a luxury car? We can sit there geeking out, and it in […]