Growth depends on companies keeping a steady flow of new customers coming in. And in those efforts, businesses might offer discounts to new customers or provide a better customer experience for prospects while doing little for their existing customers.
Read the full article: Are Your Customer Acquisition Tactics Annoying Your Existing Customers?
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What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee”
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
