Many companies launch pricing transformations as a way to create value quickly and sustainably. Indeed, pricing excellence in B2B settings—setting the right prices, and ensuring the right price is paid in each transaction–is driven by precision, attention to detail, and agility, all of which digital pricing transformations facilitate. Our experience shows that such transformations, when done well, can enhance pricing to generate two to seven percentage points of sustained margin improvement with initial benefits in as little as three to six months.
Read the full article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/digital-pricing-transformations-the-key-to-better-margins
Photo Credits: Unsplash/Debora Pilati
