Dynamic pricing is nothing less than the holy grail of e-commerce price management: a dynamic pricing strategy that sets prices based on a predictive algorithm fed with available data. Most e-commerce players are using some sort of algorithmic predictive pricing with great success. However, there are a few pricing truths often forgotten once the data science buffs start taking over the show.
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary