Pricing policy should serve as a critical component in every small business owner’s marketing strategy as it directly impacts a company’s growth and profitability. Pricing must be in sync with and support the intended positioning of a product or service within targeted markets. The marketplace will serve as the ultimate arbiter of the appropriateness of a price for any given product or service.
Read the full article: https://www.savannahnow.com/story/business/2021/02/26/pricing-policy-should-serve-critical-component-every-small-business-owners-marketing-strategy/6806412002/
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