Free Zoom, $13 unlimited Walmart delivery, a $30 Disney movie, a $399 iPhone and a $2,495 Peloton bike: This year, companies in tech and other industries used the lever of pricing in ways that managed the pandemic’s obstacles or even capitalized on its opportunities.
Read the full article: https://www.wsj.com/articles/five-pricing-moves-companies-made-in-2020-from-zoom-to-peloton-11607263200
Photo Credits: Unsplash/Amr Taha™
What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee”
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
