Here Is the Only Good Pricing Strategy for Luxury Brands

Over the past few months, almost every brand I’ve advised said that pricing was a major challenge for them. To me, this isn’t a surprise. When business is booming, companies become more confident about pricing. But when markets contract and sales fall, there’s one primary reflex: to discount with the hope of luring back customers.

Read the full article:

Photo Credits: Shutterstock/Ssense-Balenciaga,Balmain,Gucci

Recent Posts