How a Subscription Model Can Make Your Business Boom

Today, consumers are less willing to pay large amounts for products or services upfront — look at the rise of buy now, pay later platforms like Zip and Afterpay. It’s not necessarily about spreading the cost out either, but only paying for something as you use it. That’s why many people would rather pay to use a bike for a day, than commit to the full cost of owning one forever, or at least for as long as its useful.

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Photo Credits: Unsplash/Jason Briscoe

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