How Free Trials Trick You into Thinking You’ll Get Something for Nothing

I have become embarrassingly susceptible to Instagram ads, and the other day, I got sucked into yet another one, this time for makeup. After filling out a questionnaire about my skin type and tone and care routine, I landed at the deal: a “try before you buy” offer for “woke up like this” foundation, shade No. 35.

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Photo Credits: Unsplash/Michael Dziedzic

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