I have become embarrassingly susceptible to Instagram ads, and the other day, I got sucked into yet another one, this time for makeup. After filling out a questionnaire about my skin type and tone and care routine, I landed at the deal: a “try before you buy” offer for “woke up like this” foundation, shade No. 35.
Read the full article: How Free Trials Trick You into Thinking You’ll Get Something for Nothing
Photo Credits: Unsplash/Michael Dziedzic
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
