How I Approach Pricing for a Brand New SaaS

It’s “pricing week” for my SaaS A few weeks ago, when I made the product public, it had only one price. I had pretty much guessed a random number to start with, and I landed on $25 per month. In the weeks after, I had many conversations with prospective customers. It was clear that I served multiple audience segments with the same product, each with its own pricing expectations. Twenty-five bucks a month wouldn’t cut it.

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Photo Credits: Unsplash/Aaron Burden

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