Price is no longer king, and brand name alone won’t get you very far with a consumer that now values trust above all else when selecting which retailers and brands to shop with online. Since March 2020, the sustained influx of retailers into the online shopping space has severely damaged the relationship between customer and merchant
Read the full article: Word Is Bond: How to Build Trust and Drive Customer Retention
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.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
