One of my biggest responsibilities as a marketer is to help generate new leads for clients. I would venture to say that 90 percent of all conversations I have with clients are about developing a piece of content, a new landing page, or some other piece of content that needs to help drive new leads. But what about current customers?
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.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
