A competent marketing plan is a guarantee of successful monetization of the application and user retention. You already know all the nuances of converting people who just download your app into loyal users. And you’re even aware of the motivations that drive users when they delete your app. But still, many developers focus their attention on inflow, retention, while missing one very important detail. This detail is the Churn Rate or outflow of users from the app.
Read the full article: Escaped Users: How to Prevent Customer Churn Rate
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