IKEA has taken fresh steps to be more affordable for its customers in India to enable them to buy its home furnishing products. As part of the company’s commitment to the Indian market, it is launching a long-term strategic action called New Lower Prices Initiative wherein prices will be lowered for some part of its product range. The initiative will be live starting August 27 without an end date.
Read the full article: https://telanganatoday.com/ikea-draws-out-affordable-pricing-strategy
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