Of course, when we say that pricing is the most important aspect of your business we’re just working to pad our own interests, right? Well, not exactly. Yes, we seek to be the premier pricing evangelist out there, and yes talking about pricing does bring us potential customers. But, let us be clear: pricing is not important because we’re in the industry. Rather, we’re in the pricing industry because it’s that important to businesses everywhere. This distinction is imperative.
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