In the Race for Cheap Airfare, It’s You vs. the Machine

Travel providers now use artificial intelligence software to re-price their offerings, sometimes dozens of times a day, to maximize revenue. For business and leisure travelers, the result is a variation of the cat-and-mouse game, where travel companies are almost always the cat.

Read the full article: https://www.nytimes.com/2020/01/27/business/cheap-airfare.html

Photo Credits: The New York Times/George Etheredge

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