McDonald’s is going with lower prices to get an edge in the chicken-sandwich wars, while Restaurant Brands International’s Burger King is still evaluating its options, a Credit Suisse report said.
Burger King’s sister chain Popeyes kicked off the chicken-sandwich wars in August 2019 with the launch of its version of the menu item. Social media users pitted it against Chick-fil-A’s, and Popeyes’ sandwich quickly became a hit, driving double-digit growth in same-store sales and adding about $400,000 in annual sales for every location.
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