With consumers under lockdown logging into Nike‘s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal information and exercise routines of tens of millions of people.
Read the full article: https://www.livemint.com/companies/news/nike-s-free-workout-apps-are-key-to-its-high-end-pricing-strategy-11608309745576.html
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.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
