Agrowing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalized messages, direct impact measurement at the level of individual users, near-time optimization, and partial automation. This is especially true for digital marketing activities that drive conversion and purchase.
Read the full article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/performance-branding-and-how-it-is-reinventing-marketing-roi
Photo Credits: Unsplash/Patrik Michalicka
