Performance Branding and How It Is Reinventing Marketing ROI

Agrowing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalized messages, direct impact measurement at the level of individual users, near-time optimization, and partial automation. This is especially true for digital marketing activities that drive conversion and purchase.

Read the full article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/performance-branding-and-how-it-is-reinventing-marketing-roi

Photo Credits: Unsplash/Patrik Michalicka

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