Everyone loves a good sale… as long as it really is a sale, according to class action attorneys and regulators, who have been hammering this point home to retailers for several years now. By the looks of it, they are nowhere near finished pursuing retailers on this topic. On March 17, after several years of investigation, several District Attorneys in California jointly filed a complaint against Amazon, alleging that some of Amazon’s “former prices” are unsupported and that there are insufficient disclosures that the reference prices (also known as ticket price, full price, list price, compare-at price, MSRP, or the like) are not necessarily the prevailing market price. Amazon announced a $2M settlement of the case just a few days later.
Photo Credits: Unsplash/Giammarco Boscaro