The influence of marketers is not confined to billboards, TV commercials, or digital ads. The greatest marketing minds will use any business tool available to drive sales, including manipulating price. Creative pricing strategies are leveraged every day to increase revenue and keep products moving off the shelves.
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What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee”
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
