Pricing in a Pandemic: Navigating the COVID-19 Crisis

Nearly every public- and private-sector leader now facing the prospect of human tragedy shares one top priority: the health and safety of employees, customers, vendors, and their families. Once they have put the necessary measures in place to protect people’s lives, leaders must help protect livelihoods as the COVID-19 pandemic turns the global economy upside down.

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Photo Credits: Unsplash/Sunyu Kim

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