As many businesses continue to operate in crisis mode – their leaders are making a lot of tactical choices to, well, just stay in business. From day-to-day decisions to long-term strategic ones, the goal is to keep your organization afloat now and claim market share of the demand that does return when the crisis is over. And a key aspect of all of this, actually – is setting prices.
Read the full article: https://hbr.org/podcast/2020/07/pricing-strategies-for-uncertain-times
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