Pricing: The Next Frontier of Value Creation in Private Equity

Over the years, private equity (PE) firms have mastered the art of creating value for their portfolio companies through cost reduction, talent upgrades, and financial engineering. Moreover, they have built valuable experience in recognizing patterns that allow them to spot and invest in the best portfolio targets. In contrast, most PE owners do not display the same level of fluency or confidence in commercial productivity—especially in pricing.

Read the full article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-the-next-frontier-of-value-creation-in-private-equity

Photo Credits: Unsplash/Tim Mossholder

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