Pricing through the Pandemic: Getting Ready for Recovery

In many industries, radical shifts in costs, demand, and supply availability have snarled previously predictable market pricing mechanisms. The most effective companies are adapting to their customers’ immediate and changing needs while they consider longer-term implications.

Read the full article: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/pricing-through-the-pandemic-getting-ready-for-recovery

Photo Credits: Unsplash/Maxime

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