The New York Times is Raising Subscription Prices, Feeding a Stock Rally

The New York Times announced late last week in its fourth-quarter 2019 earnings release that it will immediately begin bumping up prices for some digital subscribers. This news, coupled with another quarter of strong digital subscription additions, powered a nearly 11% jump in the stock during Thursday’s trading. Shares of The Gray Lady have soared 150% cumulatively over the last three years.

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Photo Credits: Unsplash/Jakayla Toney

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