Lady wearing mask in supermarket for shopping

The Role of Pricing in Changing Brand Loyalties at Grocery

Inventory shortages, lifestyle changes and evolving purchasing behaviors have all contributed to changing brand loyalties during the pandemic, leading shoppers to buy new products and switch brand allegiances. According to Ketchum, 62% of people who have shifted their brand preferences will make that change permanent before the pandemic is over.

Read the full article: The Role of Pricing in Changing Brand Loyalties at Grocery

 

 

Photo Credits: Getty Images

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