How can marketing managers nudge consumers to purchase those higher quality goods and services that consumers say they want? Just as “life hacks” are small changes designed to make your life easier, we identify three “pricing hacks,” small tweaks in how retailers present prices to consumers that reduce sticker shock and increase the perceived value of their offerings.
Read the full article: https://hbr.org/2020/05/upgrade-your-pricing-strategy-to-match-consumer-behavior
Photo Credits: Getty Images/Poh Kim Yeoh
