What Apple and Netflix Understand about Optimal Subscription Pricing

Last week, Apple announced Apple One, a new subscription service that will bundle its various existing digital subscriptions in three price tiers ranging from $14.95 to $29.95 a month. Microsoft, meanwhile, rolled out a subscription offering for its new Xbox consoles, allowing gamers to pay a monthly fee of $24.99 or $34.99 for a console and access to its Ultimate Game Pass rather than pay the $299.99 or $499.99 to own the console outright.

Read the full article: https://marker.medium.com/what-apple-and-netflix-understand-about-optimal-subscription-pricing-db2db7b9f86b

Photo Credits: Unsplash/Charles Deluvio

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