There’s been much written about the need for modern marketers to take the lead on non-promotion Ps, with ‘Price’ sitting at the top of most lists. Unfortunately, there’s been far less written about how exactly they’re meant to go about it.
Read the full article: What Behavioural Economics Can Teach Us about Pricing
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Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
