CFOs, especially those who regularly deal with private equity investors, find themselves under immense pressure to deliver quick returns. And at times when business slows, like today, the CFO will often turn to cost-cutting as a means of gaining efficiencies and meeting expectations. But a different pricing strategy, with key input from the CFO, should be part of the mix, too.
Read the full article: https://www.cfodive.com/news/revisit-pricing-strategy/580317/
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