Apple has almost always had a reputation of pricing their products quite a bit higher than the competition, this premium cost is commonly referred to as the Apple Tax and the strategy can be traced as far back as the original iPod in 2001, which had a starting price of $399, or about $570 adjusted for inflation today.
Read the full article: Why Apple Products Are So Expensive
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What is Keurig’s pricing strategy to fend off ground coffee from cannibalizing its cash cow K-Cups? 1. The price of reassurance “You can always easily go back to ground coffee”
Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
