Why Luxury Brands Price Their Products Incorrectly

When asked what luxury is, many people answer “expensive.” But this is only a reflection of the value a luxury item or brand creates. Luxury is all about extreme value creation. No consumer will buy a luxury brand if the price seems too high, and when it seems too high, that means the price is exceeding the brand’s perceived value.

Read the full article: https://jingdaily.com/the-common-luxury-pricing-mistakes-that-destroy-brands/

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