What is luxury? If your answer is “expensive,” you are only partly right. In a pricing workshop last week with MBA students at Pepperdine University, all of whom are successful and seasoned managers, I presented a deep dive into pricing. It is a topic that seems simple, but once you take a closer look, it becomes more elusive.
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Disney’s new motto: getting you and your kids to watch ads … priceless. Disney+ will serve up some expensive pricing magic … again. The economics of streaming services are increasingly
Note: A version of this article about insurance premium increases appeared in our LinkedIn newsletter, Pricing Power Clarity®. Trust Buffett, it’s a great business It’s no wonder Warren Buffett loves
.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
