Why Luxury Prices Start with Branded Experiences

What is luxury? If your answer is “expensive,” you are only partly right. In a pricing workshop last week with MBA students at Pepperdine University, all of whom are successful and seasoned managers, I presented a deep dive into pricing. It is a topic that seems simple, but once you take a closer look, it becomes more elusive.

Read the full article: https://jingdaily.com/why-luxury-prices-start-with-branded-experiences/

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