What is luxury? If your answer is “expensive,” you are only partly right. In a pricing workshop last week with MBA students at Pepperdine University, all of whom are successful and seasoned managers, I presented a deep dive into pricing. It is a topic that seems simple, but once you take a closer look, it becomes more elusive.
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.Note: A version of this article appeared in our LinkedIn newsletter, Pricing Power Clarity®. The “classic” price value maps – refresher & setup In my “part 1” of this post I
Note: A version of this article was published in our LinkedIn newsletter, Pricing Power Clarity®. Pricing power – defined broadly In our previous newsletter installments, we proposed expanding the accepted meaning
Note: A version of this article is submitted for publication on Seeking Alpha, the world’s largest investor site, where I occasionally contribute on companies that make consequential pricing strategy decisions. Summary
