Why the Downturn Is Good News for Subscription Companies

2020 has been filled with headlines that revolve around the word ‘crisis’– the coronavirus crisis, the financial crisis, the climate crisis, and many more. The word can be traced back to the Greek word ‘krisis’, meaning ‘turning point in a disease’. It denotes a critical moment, a time to evaluate and make a decision. This is the krisis that businesses should pay attention to — because the best companies are those that decide to innovate in times of crisis.

Read the full article: https://www.zuora.com/2020/10/08/why-the-downturn-is-good-news-for-subscription-companies/

Photo Credits: Unsplash/Floriane Vita

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